Manufacture of buttons and fashion accessories

A History of Fashion

When talking about the history of fashion, sometimes thoughts turn to the whole story of clothing, from animal skins used in prehistoric times to the present day. In actual fact, the story of fashion is quite a recent chapter in the great historical evolution of clothing.

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The Italian term for fashion, moda is derived from the Latin, modus: a term with various meanings, all of which perfectly reflect everything that fashion means. In fact, as well as the main meaning of mode and manner, it also means rhythm, trend and even tempo and melody.

The first person to use the word moda in the way we use it today was the abbot Agostino Lampugnani, who used it in a treatise of 1645 and therefore, anything that happened before this date, even if most certainly a history of clothing, is not a history of fashion.

Philosophical schools of thought would have it that fashion is a perfect synthesis, bringing together the creation of ideas with economic thought or in other words, one of humankind's most successful inventions, where practical needs such as protecting our bodies against the heat or cold, converge seamlessly with our need to adorn ourselves, to make ourselves look finer or emphasise our traits. This delicate balance of aspects also includes people's sense of shame, their cultural levels and their approach to the outside world and it is this that influences style of dress, transforming clothing into a cultural expression.

A style of dressing or in other words, fashion, can be compared to and set against many cultural and artistic movements in various periods throughout history. What is more, many philosophers believe that the history of fashion begins with the end of the 18th century and the controversy that gave rise to enlightenment and the concept of luxury. From that time on, there has never been a period in the life of a nation or several nations in which fashion has not meant much more than simply "wearing clothes" and there is no generation that is not identified or recognised by a specific way of dressing.

Every country has introduced new features, new characteristics, marking a period and a particular garment, above all at the end of the French Revolution and therefore, the end of the 18th century when a new class of wealthy people was born in Europe, placing itself between the rich nobility and the poor. This was the middle class, aspiring to wealth and wishing to stand out from the common people, including when it came to dress, becoming the first and most important recipient and consumer of fashionable clothing.

Fashion was imposed and dictated by the nobility, who invented it together with the tailors and numerous artists gravitating around the royal courts of Europe. The middle classes, on the other hand, copied them, taking their ideas so as to be on a more equal footing and perhaps unconsciously bringing to life the first concept of the fashion system.

In the period between the late 18th and late 19th centuries, every nation had moments of excellence that crowned it the capital of men's or women's fashions. Whole groups of wealthy people moved from London to Paris and other capitals to be dressed by the greatest tailors of the period.

Thus fashion became an element of recognition, of style, identifying a person's social background: a concept that in the 20th century, as means of communication continued to expand, took on new social and political importance.

Without fashion there is no film industry, no music, no television or even any modern literature. The history of fashion is seamlessly entwined in our social lives, with scientific discoveries, with wars and famous people, with advertising, the history of art and with the deepest desires of humankind.

Terms such as baroque, rococo, neoclassical, art nouveau, liberty, twist, pop art, optical, hippy, rock, punk, manager, yuppie, and Goth, not only evoke ideas of artistic movements, musical expressions or professional categories; for each of these words and for many others that have accompanied the last three centuries of history, all of these terms evoke types of clothing, styles, a way of feeling of showing oneself to the outside world.

Today, fashion is an expression of our lives: clothes, items and accessories, food, holidays... everything can be a fashion and thus fashion itself - real fashion, that of great tailors and dressmakers and designers - has elegantly broken away from this term. This perhaps explains why in the last few decades, the professionals of the fashion industry have preferred to redefine lots of terms: haut couture, off the peg (prêt-à-porter), fashion system, designer fashion, semi programmed, flash, etc. ...terms that help fashion industry professionals the world over and all of the services industry connected to fashion and communication to understand what we are talking about.

In its current format, Lozio^® has been a perfectly integrated part of this system for over 50 years, although Lozio^®became part of fashion history as far back as the last quarter of the 19th century, in Palazzolo sull'Oglio.

Lozio^® offers its customers commitment, enthusiasm, research, assistance and production and service standards of the highest quality.

Lozio^®'s customer base is mainly from the designer fashion and collection sector as well as men's and women's clothing, knitwear, leather fashions and jeans, in Italy and internationally.

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Our fashion items: casein buttons , metal snap fasteners, corozo buttons, metal buttons, metal jeans rivets, horn buttons, polyester buttons, metal cover buttons, metal hooks and eyes, shell buttons, metal press studs, tag pins, manual and automatic riveting machines.


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